I have a question? How many men carry a Filofax? If you go to the Filo USA website, what's the first advertisment you see? Two women, right?
The cartoon like picture is of two women walking together. Does that mean Filo is more geared toward women than men? Is that why more women than men lean toward Filo and FC sells to more men. I looking for answers from my friends please.You raise some interesting questions! It won't have escaped you that I'm in the minority when it comes to the contributors! Not that it bothers me.... and I suspect it doesn't concern Nan and Laurie either.
I think it's recognised that the Filofax was a very male product back in the 1980's, then we got all these electronic PDA's that came along, and I suspect most men went over to those... me included.
Another well know statistic that 'generally' women do not like IT as much as men do... so I suspect they stuck with their Filofax paper organisers and they have been quietly going about their business using paper..
Someone at Filofax HQ noticed the demographics of their sales figures and decided to change their product focus and they have shifted it/targeted it more at the female market... May be we should ask Filofax UK or US ourselves.
Naturally I've made some very sweeping and generalised statements and I'm potentially tiptoeing through a minefield here!
It would be an interesting topic for a Philofaxy Poll, we could keep it simple are you male or female, or do you think we should be more specific?