17 November 2014

Filofax Catalogue 1984

Today we go back to September 1984 with the help of one of our readers David.















And you can see slightly higher resolution versions of these pages on Flickr.

10 comments:

  1. This is a catalogue I've seen before and it is beautifully illustrated and printed on glossy paper.
    Notice how the leaves take centre stage at the front of the brochure, and the range of wallets and binders is quite simple.
    Winchester still has five pockets at this time, and its sibling Gloucester is well described. Quarter inch rings are available across the range. I love the binders with no fastener. Thanks for sharing it.

    ReplyDelete
  2. And watch out: There is e first photo of the Datex System I have come across so far.

    ReplyDelete
    Replies
    1. Yes - that's the (only) one I've seen Dirk. I guess there must still be some surviving today somewhere though.

      Delete
  3. I agree Nan, it all lokks tempting. I've had this catalogue since 1984 and for a while it lived inside my binder. I still view it from time to time.

    ReplyDelete
  4. This was surely the height of the Filofax range. What a great catalogue, and wonderful to actually see a Datex system in the flesh, as I always wondered what it looked like, and more importantly, what it was for. This was the year I bought my first Filofax, in September, although I couldn't afford a Duplex in those days (More's the pity!). I also wish they would re-introduce the Jotta, I've wanted to find a replacement for years. It was such a useful thing. Thanks for this great post.

    ReplyDelete
    Replies
    1. Like lots of things in the catalogue, I thought I could use the Datex system. But the only thing I might have used it for was to monitor a chess or squash ladder. A jotta would have been more useful.

      Delete
  5. This comment has been removed by the author.

    ReplyDelete
  6. Did you notice the name on the passport on the front cover? A nice reference to history.

    ReplyDelete
    Replies
    1. The style of the Jotta, with four corner flaps rather than the later top and bottom flaps, is also noteworthy.

      Delete

Related Posts with Thumbnails