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30 December 2011

Filofax 2012 - Changes to the range

Some interesting news this morning about the changes in the range...
"There's a few shocks in the list of Filofax 2012 organiser retirements; Osterley Brown & Songbird stand out to me but it's also going to be goodbye from the Chameleon, Regency, Enigma (nobody got that one in any sense of the word) and some colour retirements in Malden, Domino & Apex.
Some exciting new lines arriving in March and, as the legendary singer James Taylor says, every time you make a new friend you need to say goodbye to an old one - or else you get friend build-up..."
This is all as yet unconfirmed from Filofax UK... but it looks accurate if you take in to account what has been on sale at low prices...
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19 comments:

  1. KateB TPS30 December, 2011 05:56

    Noooo I love the Chameleons!! And I hope if they are getting rid of some of the Malden colours, that they will bring out some new colours! I am surprised about the Osterley Brown and Songbird, and I know a lot of people will be sad about the Regency, although the Enigma...not so sure!
    But if they're going to do anything, they should get rid of ALL of the Apex range!!
    I'm looking forward to seeing (and probably buying) the new filofaxes!!

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  2. Unknown30 December, 2011 05:59

    we need to chant

    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX
    REMOVE THE APEX

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  3. Louloudorset30 December, 2011 06:00

    I think I must be the only person that owns an Enigma and I won that!!! But I do like it as its so soft....but v sad about the Songbird (may have to make an emergency purchase before it disappears)

    However always exciting to see what new ranges they can come up with......

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  4. icclewu30 December, 2011 06:02

    I can't believe they r getting rid of some of the apex!!!!!! I mean, come on, it was the years most talked about "Filofax" if that is what they still insist on calling it. I may have to keep mine now. It may become a rare thing of the future.
    Maybe my tonsils are distorting my thinking patterns. ;) xx

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  5. Jotje30 December, 2011 06:39

    Oh, I better look out for the Purple personal Songbird for my DD then! I'm surprised about the Regency, I thought that was quite popular? Sorry to see the Chameleon leave, but so happy with my raspberry pocket Chameleon! It's softer by the day, I swear!

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  6. WellPlannedLife30 December, 2011 06:50

    I'm surprised that they're (supposedly) removing some of the newer models like the Regency and Enigma. And I agree that if they're going to retire some of the Malden colors that they bring out some new ones.

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  7. WellPlannedLife30 December, 2011 06:52

    @Jotje - I think people like the Regency, but I don't know how many people actually own one because of the price. Maybe Filofax should revamp prices rather than styles - just a thought. ;)

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  8. Alison Reeves30 December, 2011 07:02

    I'm sure this is driven purely by sales figures and nothing else. I am one of those obviously few people that actually love the enigma, but it's just too expensive!

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  9. Alison Reeves30 December, 2011 07:04

    PS - I really wish they would stop with these silly pockets on the back of the luxury binders. Just makes them more bulky than they need to be. Also why not some more binders with gold coloured rings?

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  10. crofter30 December, 2011 09:05

    I am not surprised about the enigma, they are running out of hides. There can't be that many cows in the world that have that bad of skin disease!

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  11. Anonymous30 December, 2011 09:27

    re Enigma...I think that who wants and can afford a luxury binder, would probably go for different brand.
    Would be interesting to see what are the most selling items.

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  12. Lynne Dove30 December, 2011 11:22

    Different colours for Today Markers please.......................

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  13. Jenny30 December, 2011 12:05

    I was in the Filofax store on Conduit Street on Wednesday and the really helpful sales assistant showed my friend and I the filos on sale and this included all Deco's. I asked if the Deco is being discontinued and she said yes.

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  14. LJ30 December, 2011 14:07

    @ Imy - I am chanting as I type

    @ crofter - I thought they were just made from roadkill... maybe they will bring them back in the summer :o)

    Looking forward to seeing what they bring out though - would be good to see some new (and nicer) inserts, and the today marker from the Olympic binders for sale by itself - I love it x

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  15. Anonymous30 December, 2011 18:29

    @Just-Jenny Oh no!!! Do NOT discontinue the Deco... please! They are the best!!!

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  16. crofter30 December, 2011 20:43

    @ LJ Good one, must have been the same vehicle, the severe bruising is so uniform!

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  17. Jy1130 December, 2011 23:32

    Wow! Discontinuing the chameleon and deco as well? That hurts! :/

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  18. abc def31 December, 2011 05:50

    The red Enigma goes for 120 AUD, in addition there is a 20% discount and (I believe) free international shipping.
    It is almost for free ;)

    http://www.lfxstore.com/products.php?product=Filofax-Enigma-Personal-Organiser

    ReplyDelete
  19. Rori10 January, 2012 19:35

    But isn't Filofax "build-up" kind of the point?? For us any way? Sheesh!

    ReplyDelete