Newspaper editors have this week been apologising for the premature announcements of the death of the Filofax. It seems that the Filofax has been going about it's business quietly and without making a fuss for years. They blamed the lack of TV coverage and the lack of mentions in the weekly celeb magazines for them thinking it had died without trace.
Keen followers and users of Filofax have been rejoicing and broadcasting their love for Filofax on Twitter and other social networks this week following the announcements that sales in the leather bound organisers had never been better.
Filofax HQ have even called in expert users to review their up and coming TV ad campaign which reportedly features a user turning the pages of their Filofax and showing the camera the variety of pages available. 'You want a list to remember all the things to take on holiday…. Well their's an insert for that' Now where have I heard something like that before....
Male Filofax users were slightly concerned that this weeks announcements included the startling statistics that they were in the minority when it came to the demographics of the average Filofax user. They have called for the focus groups to get together to design some more masculine organisers. Ideas have included a fake camouflage cover. Inserts featuring maps showing the locations of CAMRA recommended pubs and bars in central London. They have also called upon Filofax to develop a similar 'beauty Filofax gift box' that will appeal to men. The atomiser pen could of course be used for aftershave, the mirror for shaving and checking for other unwanted facial hair!
All Filofax users have appealed to Filofax UK to not get carried away with this newly found popularity, they don't want the brand to be cheapened, or for senseless gadgets to be included such as electronic alarm reminders, the clip in calculator is going far enough thank you.
Filofax has called for publicist Max Clifford to sell their story of their hidden years in hiding at the bottom of desk drawers and called for Filofax UK to ensure there was a plentiful supply of diaries and inserts available for all his old friends that have been emerging this week.
The family and friends of Filofax are pleased and happy that the Filofax is in fact alive and well.
Note: Written with tongue firmly in cheek! It is Friday after all......
26 February 2010
Free For All Friday No. 67
This week I revived my Personal Deco Filofax to use as my "everything except my planner" book. My current (bound-book) planner has a page size and layout that I love, but it has no pages in the back for notes. I have some major things coming up in the next several months (like moving to a foreign country) that I need to prepare for, big time.
I'm thrilled to have a major use for this Filofax, because it's gorgeous and I love it, but until now it was underused. Now it will get a real workout! I revamped my tabs, updated my lists, souped-up my goals and am cranking on my move preparation. I wrote about my tabbed sections and how I'm using my Deco a couple of days ago in Tabbed Sections! if you want to read more details.
What's new in your Filofax life these days?
I'm thrilled to have a major use for this Filofax, because it's gorgeous and I love it, but until now it was underused. Now it will get a real workout! I revamped my tabs, updated my lists, souped-up my goals and am cranking on my move preparation. I wrote about my tabbed sections and how I'm using my Deco a couple of days ago in Tabbed Sections! if you want to read more details.
What's new in your Filofax life these days?
Labels:
FFAF
25 February 2010
Retirement (not mine!)
About four years ago, I dashed into a stationery store a few minutes before closing time with a purpose in mind—obtain an A5 Filofax. I had made the decision to use A5 for all my work-related planning and record keeping. I bought a black Finsbury. Not my favorite color or style, but it was all they had, and the rings were nice and big.
I had made a commitment to stop changing systems every few weeks. If I had to change anything, it would only be at six-month intervals. And so I stuck with the A5 for 4 years.
But to be perfectly honest, I never came up with an A5 Filofax system that worked well enough. I ended up writing to-dos in more than one place, sometimes losing them completely. The day-per-page had too much room to write, the month-per-2-pages not enough. I wasn't seeing the information I needed to see when I needed to see it. Even making my own tabs didn't solve these problems.
With an increase in the number of projects I have to juggle at work, the whole system broke down.
My new solution will depend on full-size file folders for to-dos and project info, an online calendar, a basic notebook, and a full-size appointment book. I don't have all of this paraphernalia yet...time for another trip to the stationery store.
But don't worry, I still have 2 other Filofaxes in my life!
I had made a commitment to stop changing systems every few weeks. If I had to change anything, it would only be at six-month intervals. And so I stuck with the A5 for 4 years.
But to be perfectly honest, I never came up with an A5 Filofax system that worked well enough. I ended up writing to-dos in more than one place, sometimes losing them completely. The day-per-page had too much room to write, the month-per-2-pages not enough. I wasn't seeing the information I needed to see when I needed to see it. Even making my own tabs didn't solve these problems.
With an increase in the number of projects I have to juggle at work, the whole system broke down.
My new solution will depend on full-size file folders for to-dos and project info, an online calendar, a basic notebook, and a full-size appointment book. I don't have all of this paraphernalia yet...time for another trip to the stationery store.
But don't worry, I still have 2 other Filofaxes in my life!
We have class!
There's more Filofax love in the news today!
Today's Telegraph has another article about how Filofax sales are on the rise. I love how in this article it says taking out a gorgeous Filofax shows you have class. Yes we do!
http://www.telegraph.co.uk/lifestyle/7308271/The-return-of-the-Filofax.html
Today's Independent has a mention too, at the bottom of Hit And Run ("Filofax Strikes Back"). I love how they refer to the inserts as "OCD-tastic." I think we are all testament to the amount of tweaking one can do with Filofax inserts!
http://www.independent.co.uk/news/people/hit-and-run/hit-and-run-mad-to-let-her-go-1909787.html
According to Filofax UK on Twitter, there's also a Guardian article today about Filofax, but I couldn't find it online. Did anyone see it?
Today's Telegraph has another article about how Filofax sales are on the rise. I love how in this article it says taking out a gorgeous Filofax shows you have class. Yes we do!
http://www.telegraph.co.uk/lifestyle/7308271/The-return-of-the-Filofax.html
Today's Independent has a mention too, at the bottom of Hit And Run ("Filofax Strikes Back"). I love how they refer to the inserts as "OCD-tastic." I think we are all testament to the amount of tweaking one can do with Filofax inserts!
http://www.independent.co.uk/news/people/hit-and-run/hit-and-run-mad-to-let-her-go-1909787.html
According to Filofax UK on Twitter, there's also a Guardian article today about Filofax, but I couldn't find it online. Did anyone see it?
24 February 2010
Tabbed sections!
I love to hear how everyone uses their tabbed sections, because it gives me ideas on how to better utilize mine. This is a topic I come back to periodically to see how people have updated their systems, and to give everyone the opportunity to share how they use their system.
Right now the tabs in my main Filofax are (starting behind the planner section):
Emergency and Medical
Travel (with maps here)
Albania country-specific info
Goals (my exercise routines go in here too)
Lists (gift lists for the year, websites, to-do lists)
Notes (mostly blank, to have a landing place for jotting things down since my Filo doesn't have a notes pad in the back)
Move (because we will be moving to a different country in a few months, lots of lists in here)
Kids (homeschooling, lesson ideas, goals)
Financial
Addresses
I'm trying to come up with better designations for my reference lists vs my active to-dos, and goals to reference vs ongoing projects. I feel like I need to change my sections somehow but I'm not sure how to designate them. "Reference" vs "Active" maybe? Anyone have any ideas?
What are your tabbed sections?
Right now the tabs in my main Filofax are (starting behind the planner section):
Emergency and Medical
Travel (with maps here)
Albania country-specific info
Goals (my exercise routines go in here too)
Lists (gift lists for the year, websites, to-do lists)
Notes (mostly blank, to have a landing place for jotting things down since my Filo doesn't have a notes pad in the back)
Move (because we will be moving to a different country in a few months, lots of lists in here)
Kids (homeschooling, lesson ideas, goals)
Financial
Addresses
I'm trying to come up with better designations for my reference lists vs my active to-dos, and goals to reference vs ongoing projects. I feel like I need to change my sections somehow but I'm not sure how to designate them. "Reference" vs "Active" maybe? Anyone have any ideas?
What are your tabbed sections?
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Tabs
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