Showing posts with label New Product Announcement. Show all posts
Showing posts with label New Product Announcement. Show all posts

01 April 2023

Product Development

Developing a new product for the planner market is a long and careful process. It often starts with someone throwing out an idea and then someone else taking that idea and refining it. 

The end result might not quite turn out as the original designer thought it would. 

Often the design will be put to one side and it is many years later that the original concept will be realised and the design is enhanced and the bumps and kinks are ironed out and the item will go in to full scale production. 

The marketing team will come up with their ideas on how to promote the product, they will give it to the graphics department to come up with the vital visuals and photographs and videos to help promote the product. 

The accountants of course will have their say in what the final price should be to cover the cost of development and the marketing department will have their input because they know what the retail price is of the competition. 

This week I came across this image of a product that is clearly still in development? 

Using technology from 60 years ago, they still survive to this day.....

Suitable for ages three and upwards.... start them planning early... I will be getting my grandson one for his birthday...

The leaflet even hinted that other versions would be available.... Sunday start may be...

A catchy strap line. Start a new week, turn it over and give it a shake. 

No batteries required... always a positive. 

Internet free... no passwords required who ever remembers them anyway....

Only available in red.... washi tape optional extra. 



Pre-orders start today 1st April 2023

No mention of delivery date.... hmm something fishy going on here!

11 August 2014

Filofax Original Metalics

The Filofax Original Metalics have arrived! Available in A5 and Personal in Gold and Silver.

Now available on the Filofax UK on-line store and other UK stores.





Nice to see a lighter colour leather on the inside. I've not handled either of these myself yet.

12 June 2014

Should you be worried or sad?

When ever a new Filofax product is announced, I often hear/see people concerned about the 'discontinued' model the new one has replaced in the line up.

OK first of all Filofax do not like the use of the word 'discontinued' because in reality a model is phased out. It doesn't disappear over night. The remaining stock will be sold off no matter how long it takes.

For instance on Saturday we found a new Almond Deco in a shop in Glasgow. The price was reduced, and it was in perfect condition and it had a 2014 diary insert. The Deco hasn't been in the catalogue or the UK website for more than a year or so?

So things don't just vanish instantly a new model is announced. With the phasing in of new models as older ones are phased out gradually, the choice in the range remains quite big. It is not like a fashion house with this years and last years collection!

It is also worth remembering that different countries do not always have the full model range or at the same time, so certain colours might not be available in the first year in some countries but will be available longer than in other countries.

The old rule of 'if you like it buy it' naturally applies.. do not wait hoping that a particular model or colour will appear on the 'Last chance to buy' page.

I miss a few models may be, but I have plenty of the ones I enjoy owning and more importantly using, to not be concerned about the ones that I missed at some point in the past. After all they often come up for sale on Adspot....

24 April 2013

Fabulous Flamingo - Exclusive News from Filofax

Filofax reveals the winner of its graduate design competition

The Flamingo is the winning design from the Filofax ‘Cover Story’ graduate design competition.

Flamingo Pocket, £28 and Personal, £35 Organisers
(Available in Navy and Sage)
Flamingo Organiser (Navy)
Pocket, £28
Personal, £35
Flamingo Organiser (Sage)
Pocket, £28
Personal, £35
















The eye-catching and elegant design, created by Rebecca Mountain, inspired by the poise, colour and grace of flamingos, beat off a tidal-wave of talent from other design graduates.  Rebecca has recently been enjoying a paid work-placement with Filofax so that she could see her print being brought to life on the popular cotton twill canvas personal organisers which will be sold around the world.

The Flamingo is available in two colourways – blue and sage – as well as in two sizes – Pocket (£28) and Personal (£35). A pen loop keeps your pen secure, while a practical elastic closure will keep your Flamingo organiser safely closed when you’re on the move.   

Filofax is supporting fresh design talent again this year with a new ‘Cover Story’ graduate design competition.  Details will be announced shortly on the Filofax website.

Flamingo range details:

§  Material: Printed on cotton twill canvas

§  Colours available: Blue, Sage

§  Features:

  • Elegant and fashionable design inspired by the grace and beauty of the flamingo
  • Printed twill canvas cover
  • Matching popper and elastic closure
  • Designed by the winner of the 2012 Filofax Cover Story Competition

Thank you to Filofax and Ideas Network for sharing this news exclusively with Philofaxy.