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The pictorial content of this post is the intellectual property of Filofax Group Ltd. The scans are reproduced here with the full permission of Filofax Group Ltd. for educational and non-commercial usage.
Don't forget to check out our full catalogue archive, it has taken many hours/days of work to put it together!
If you have any old Filofax catalogues that you would like to donate to our digital archive, please contact Steve: philofaxy at gmail dot com Thank you
The working theory is that catalogues were being produced every three years, during this period, with the next one being January 1976 (as referenced in the 1978 price list in the recent post here).
ReplyDeleteIt would explain why a 1973 catalogue would still have been current in May 1975, as handwritten on the front of this copy.
Thanks Max & Steve.
ReplyDeleteCam see any substantive differences from the 1979 catalogue, which, along with the 1937 pictures (and much of the yext...) still being used, points to the very slow change in those days...
The size of the quad pages always puzzles me. Double is twice single, less 3/8" fold margin. Treble is thrice single, less twice 3/8" fold margin. That ought to give 15" less 9/8" for quad, I e. 13 7/8", but it's quoted as 13 1/2". The 1979 catalogue gives it as 13 1/2", and 330mm. 330mm is 13"...
s/Cam/Can't/
DeleteComes of posting with bleary eyes on the phone...
Some further observations...
ReplyDelete'Wallets: In 1/4" or 1/2" capacity. Can be made to order with 7/8" rings.'
So 7/8" (23mm) was a special order, whilst it is now the standard size.
The E199 (aka Winchester 5CLF) has pen loop, clasp ('tab') & popper. But there is also an N99, described as 'style similar to E199, but no tab and button, or pencil holder, 2nd grade.' But there is no 1st grade version of this... So I wonder at what point in manufacture it was identified as 2nd grade, and the other bits left off... Or in what respect it was 2nd grade.
The A299 (aka Gloucester 6CL) has a matching 2nd grade; N299.
Entering the models into my spreadsheet reminded me that the N99 was described as above in the 1955 & 1979 catalogues. So it's a long-lasting oddity...
ReplyDeleteA K199 (to become the Marlborough 5CL) was introduced some time between 1976 and 1978 (it's in the 1978 price list and 1979 catalogue, but not in the 1976 catalogue). I thought this might have been the basis for the N99, but the N99 doesn't mention missing the pocket flaps (as the K199/Marlborough does: "K199 A recently introduced style. Pockets as E199, but no inside flaps, fastener or pencil holder")
The 3-year publication cycle theory certainly holds for the catalogues we have; 1937, 1955, 1973, (1976), 1979 all follow. Now, I realise that this would also fit for annual catalogues, but we don't have any that fall outside that pattern until the 'modern era' of 1980 onwards.
The little pictures on the back cover are taken from those on the 1937 cover, too... Just to remind us how little changed over those years...
1937 actually only conforms to that pattern by coincidence (evidence to follow), but a 3 year cycle during the 50s, 60s and 70s does seem likely.
Delete