22 June 2008
A few years ago, I got a "free" Trish McEvoy makeover and makeup lesson, in exchange for which I had to spend a certain amount of money on products. As a planner fiend, I bought this case and a single lipstick to meet the requirement.
Trish McEvoy's philosophy "stay simple, stay organized." And indeed, the makeup lesson was based on simple, yet effective techniques for applying eyeshadow colors, blush, and so on. Mnemonics were used to help you remember the shapes and hand motions to use when applying the makeup at home -- "windshield wiper" technique, for example.
Her makeup cases have rings like a planner, and she sells makeup colors in the form of "pages" that fit on the rings. Shu Uemura is another designer who is now using a ring-binder format.
At the end of the makeup lesson, I was given a sheet to remind me how to put the makeup on. It had a picture of a woman's face with the makeup on it, and the names of all the products to use. I'd probably still be using it today if the sheet weren't a jumbo 8.5 x 11!!! It didn't fit in the case! Cards, Trish, cards!