Filofax though is not quite so competitive it moves at a far more gentle pace, new models come along each year, older styles or colours are gently faded out and everything moves at quite a sedate pace.
Well that's in my eyes... if we consult Google things aren't quite what you think. As you know I employ my own method of gathering blog posts every week, sharing them with you on a twice weekly schedule. The volume of the number of posts hasn't changed that much recently more or less about 30-40 posts in each webfinds post, sometimes slightly less.
So why is it that when I try to use Google Search for 'Filofax' and select 'Blog' it only comes up with about 12 or 15 posts in the last week, when I'm finding 50-70 posts in that same time frame?
Are Google deliberately suppressing Filofax searches to improve the sales of their gadgets? No surely not that would be a little too far fetched.
So I started to wonder could it be decreasing because of the number of people searching for Filofax on Google?
This is the volume of Filofax searches worldwide over time starting in 2004. The peaks each year tend to happen in December/January as you might expect. There is a gradual decline over time as people have been adopting smart phones and tablets. We shouldn't get caught up in the pros and cons of that argument... that's for another time.
Take a look at the full report because that gives an interesting break down of geographic location and you can see the actual figures on the graph.
After seeing that graph I wondered so how many people have been searching for Philofaxy over the same period.... I have my own figures for the number of visits... but how many people search for Philofaxy on Google...
Clearly we didn't get caught by Google until August 2010 which ties in with a up turn in our visitor figures. So ignoring the figures before then:
I've extended it slightly to March 2013 to include recent figures.
Comparing these numbers to my own visitor logs which look something like this for the period September 2009 to Dec 2012, these are measured on a fixed 31 day interval.
Then if we concentrate on the same August 2010-December 2012 period
It follows a similar sort of trend, not exact of course.
Looking at the 'decline' for searches for Filofax, but the rise in searches for Philofaxy do you think there are people that fall in to two categories.
- People that don't like technology, or can't use it, to they are sticking with pen and paper
- People that are disillusioned with technology as being the total solution and are returning to Filofax and they are looking for better ways to use Filofax organisers.
Your thoughts people... as always I look forward to reading them...