As the new Filofax binders are coming online and we've had a sneak peek at the upcoming range thanks to Steve, there has been a lot of discussion about the new range. Some positive opinions and some not so positive, depending on personal preference. I know there are many readers who are waiting to see the higher-end and leather binders in the new range before giving their final verdict on the range as a whole.
But it makes me think of Filofax as a brand, and what it represents. I know there are many of us who would like to see the return of binders like the Winchester, but even in those days Filofax must have made lower-end fabric or vinyl binders.
Back in the day, a Filofax was a status object. If you had one, you were busy and important enough to need such a level of organization.
Now, what does a Filofax mean, and what does it stand for? What is it, and what SHOULD it be?
To some, it's "retro" and an alternative to digital.
To others, it is luxury and/ or style.
For many, it's our lifeline and contains information we don't want to be without.
What makes Filofax as a brand stand out from other brands of binders? Its style? Its history? That it has something for everyone?
And as always on Fridays, feel free to discuss or ask anything Filofax-related!