Many thanks to Max for sharing this.
And there are higher resolution versions of all the pages here.
As always the pictorial content of this post is the intellectual property of Filofax Group Ltd. The scans are reproduced here with the full permission of Filofax Group Ltd. for educational and non-commercial usage.
Ah! Those halcyon days - just before demand suddenly took off - when Filofax was still a relatively unknown brand of Norman and Hill Ltd, as it had been since 1921. On the cover of the catalogue, a British passport is shown bearing the name “Norman Hill”.
ReplyDeleteOH if only prices were that low still!
ReplyDeleteTo be fair, even then, Filofax believed they were too expensive for many and they needed to cut costs and prices to stimulate demand. That’s why they closed their UK binder manufacture, had everything made in China and drastically reduced the range of leaves. A £40 Winchester plus inserts would in today’s money cost around £155. It’s not a direct comparison because current binders are inferior in quality, but an equivalent Malden retails at £89.
DeleteWhether their business plan in the late 80s and 90s was the right one, could be debated all day in management schools, or all night over a beer!
I was living in London in 1984 and recall how trendy it was to have a Filofax.
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