21 October 2018

Silent Sunday

Gmax did a modern recreation of the cover of the 1984 catalogue!


9 comments:

  1. I love it! I’ve enjoyed spotting the “modern” inconsistencies over breakfast. The image couldn’t be 1984 as the 4CLF 1/2 Winchester wasn’t in the range that year (it had more pockets as a 5CLF then). It clearly can’t represent the 2018 range, as few of the products - other than the diary inserts and coloured paper - are now made. Even the grey dividers are no more. The map is outdated too - for example Bombay is now Mumbai!

    The modern British EU red passport is proudly in place (old GB passports were black), but even that might change during the currency of those diary inserts...

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  2. Great job Gmax, I love the notepaper holder!

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  3. Thanks guys. The Cross pen is another of the few real points of continuity between then and now. One regret is that I didn't manage to get the plastic cards in the front holder to be as visible - I realise now that in the 1984 original these had all been pulled out by about 3/4". For the record, the cards used in the recreation were a modern Barclaycard, a BA Executive Club card, and a BAA Worldpoints card (now called Heathrow Rewards).

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  4. The bottom (blue) card in the original is a Barclaybank card. This was a card to use in ATMs (cash dispensers). I used mine a lot when cash was still king. It was replaced by Barclays Connect which could be used to obtain cash and also used as a Visa Debit card. The modern equivalent still exists (but no longer called “Connect”).

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  5. Page 23 in the 1984 catalogue reveals that the middle card in the original is also a British Airways Executive Club card.

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  6. Great recreation gmax. I also like the jotta.
    I sometimes wish Filofax would go back to producing personal sized catalogues. They were so useful, but I suppose it's not really worth it with everything online now.

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  7. I recognized it straight away! So you actually have a jotta, and one the same design as the catalogue cover? Great recreation

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  8. My jotta is a bit of a mystery - it has no branding on it, and is made of black pigskin.
    And the one on the original 1984 catalogue cover is equally puzzling - p.20 shows the kid leather model with gilt corners as employing a different design, with a single flap top and bottom. That seems to be the style that persisted over the rest of the decade.

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