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Has anyone noticed that some of the most recent Filofaxes have had a gold sticker added to their packaging that says “Celebrating 100 years EST London 1921”?
ReplyDeleteI wonder if that’s the only celebratory measure we can expect?
I’ve not seen anything on the website about the centenary.
Isn't the 'EST. 1921' collection the FF 100th Anniversary collection? I am just surmising though I don't know if they will do amything else for the anniversary, hxxps://au.filofax.com/blog/1921-luxury-leather-collection/
DeleteYes - the EST 1921 term appearing on the sticker I saw does indicate some coupling is being made to the centenary, although the item itself wasn’t part of that particular collection. The actual “Established 1921” collection started in 2019 and will, I suspect, remain in the range well after 2021.
DeleteFilofax have indicated to us that they will be celebrating the 100th year of the company. But at the time of writing we don't have the details, although they have promised to include Philofaxy in the celebrations/announcements etc.
DeleteThanks Steve - will be interesting to see what happens.
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