After more than 90 years of developing organisers in hundreds of new designs and colours, Filofax felt it was time to pay homage to its roots, and the result is The Original.
The Filofax design team looked back at the most popular Filofax designs and pared everything down to the essentials. Beautiful in its simplicity, The Original is made from extra thick leather which provides all the structure the organiser needs, without the need for any complicated internal engineering. All the instantly recognisable Filofax features such as the traditional popper and strap closure were also incorporated into the design. You can see, feel and even smell its quality. Assembled by hand in Britain, using traditional skills, The Original will certainly stand the test of time.
The Original is available in a classic soft brown and a retro green but the design team also recognised the need for people to express themselves and be ‘original’ in every sense, so they added a range of strikingly contemporary colours and finishes. There is an orange and a bang on trend yellow, as well as a rich patent purple, fuchsia and black. Finally, for the most fearless fashionistas there is also a full-on fluoro pink and orange.
The finishing touch was to give the signature look a stamp of authenticity. As well as a ‘made in the UK’ badge, a coloured ‘Original’ popper was also added on the strap – and The Original Filofax was reborn.
The Original organisers are available in personal and A5 size from 30th April 2013 and are priced from £60 to £80.
Filofax has also created a fabulous range of Original Key Rings in matching colours priced at just £10.
[Update] I've been sent a couple of photos to show how the pen loop works on the inside cover