Back in early 2009 we had an idea that sprang from my longtime personal love of Filofax and the fact that I couldn’t any longer reconcile my Dodo Pad loyalties and still use my beloved (if a little battered) bright red Deskfax. I’d attended countless Dodo Pad and retailer meetings where I would get out my Deskfax and open the diary to… a Filofax week-to-two-pages insert. Well I’d sort of got used to it – after all I’d been using the identical diary for 20 years since my life in the heady days of London advertising and a career path complete with power suits and shoulder pads!
|OK, so you can't quite |
see the shoulder pads
- but they were there!
There followed a meeting with Filofax themselves at the New York Stationery Show to suggest a collaboration whereby we would do the production and Filofax would market it to their customer base, whilst we cross-marketed Filofax back to our customers as an alternative format and sold Filofax organisers as a reseller. But they were not only not interested (tiny little Dodo Pad did not figure on the grand scale of Filofax’s aspirations in those days) but, believing the Dodo Pad to be only relevant for family use (not so), told us a Filofax Family Diary Pack was already in production. And so it came and as far as I know went (save for a few still on sale in the States I believe).
Now, the Dodo Pad diary has been going strong for almost 50 years and next year is our Golden Jubilee! We’ve grown from a single desk diary, the original 1966 edition, first produced in 1965,
|The very first Dodo Pad desk diary|
to a wide range of formats including pocket, wall and 2 hole loose-leaf, identical in size to the desk diary, that fits the DodoPAX system. I bet you can’t imagine how we came up with that Name!
|2014/15 Acad-Pad mid year range|
|2015 Dodo Pad calendar year range|
So we did some small scale research and found there was definite interest – a lot of people just found the Filofax diary inserts, to use their language, boring. And most users of Filofax organisers are, in my limited experience, rather creative – and anything but boring!
And so the 2010 Dodo Pad for A5 Filofax appeared (produced at breakneck speed to catch the main print run) for the very first time, on a limited print run, and we completely sold out by Christmas – which was precisely what we had hoped for! Both Steve and Laurie helped with blog publicity on Philofaxy in those first months - for which I am forever grateful as it introduced us to the amazing Philofaxy community that just grows and grows...
|The very first Filofax compatible Dodo Pad|
There followed a Personal size (refined after its first year to provide bigger grid squares – again with the generous help of some of the Philofaxy community) and more recently we developed an A4/USA Letter size – which fits an A4 Filofax perfectly but has the added benefit of also fitting any 2, 3 or 4 ring binder – the UNIVERSAL size – for wherever you are in the world.
|The 2015 Dodo Pad and 2014/15 Acad-Pad Filofax compatible range today|
Our website now hosts a complete section for Filofax compatible formats and our newest Acad-Pad which starts in mid-August (2014/15) is already down to the last few in A5 (so be quick if you want one!).
|Forward planning - my 2015 A5 diary insert is already in place in my Raspberry Chameleon :)|
We also give away free, one of our compatible diaries with every new Filofax organiser we sell – We’ve Finsburys, Dominos and Originals in all three size formats (personal, A5 and A4) as available.
|Click the pic to see the full range of Filofax organisers we can offer with our own diary refills!|