24 August 2020

Filofax 'All in One' 1987 Brochure

Today we go back to 1987 to a simple brochure that Filofax used to promote the advantages of using a Filofax personal organiser.





Our thanks to Keith in Australia for sending me the brochure along with a stack of other catalogues and inserts which we will share with you in the coming weeks. 

You can find higher resolution scans of these pages here.

The scans are reproduced here for educational and research purposes only.

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6 comments:

  1. gmax24 August, 2020 03:39

    Thanks for sharing these leaflets. Not sure the Daily Mail quote would have been used for promotional purposes in today’s world. I like the pigskin change and card holder accessories you can just make out in the main image.

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  2. Jené Dubois24 August, 2020 04:02

    It’s so lovely seeing this again because I’d forgotten that I have it. Love the strong front cover image so much; I kept thinking I’d love to have my organiser look like that :-)

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    Replies
    1. Steve Morton24 August, 2020 04:10

      Yes I see photographs like that with the suit jacket and the briefcase and I wonder how many hours it took to set that up!

      Delete
  3. Jené Dubois24 August, 2020 04:09

    It’s so lovely seeing this again because I’d forgotten that I have it. Love the strong front cover image so much; I kept thinking I’d love to have my organiser look like that :-)

    ReplyDelete
  4. Anonymous24 August, 2020 04:14

    This is brilliant. It was pages like this that hooked me so many years ago.

    ReplyDelete

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