A few weeks ago we highlighted this post which featured an interview with the current MD of SlamPR, the PR agency for Filofax in UK.
The bit people didn't like amongst other things was:
Following a usage and attitudes study, we identified that lapsed users and current Filofax users share the same common ground – they like to write notes and are very interested in fashion / stylish accessories. With this in mind we needed to make Filofax fashionable again to recapture this audience’s attention, so we set up a fashion-focused press office targeting key fashion and style journalists in aspirational and mainstream media, as well as influential bloggers with style focused tactics to change their perception of the brand.After a few people moaned and groaned a bit, David Popely one of our readers published this open letter to Slam PR, about 15 other sites also published this letter that week, which was also London Fashion Week and the launch of new Temperley Filofax products.
SlamPR responded in the comments of the above blog post offering a meeting in November.
An email was received yesterday from Slam PR, the content is as follows:
Following on from the recent post by Filofax on David’s blog, we would like to invite you to a meeting with a Filofax representative/s on the 19th November at 11am. Note 1A few people were slightly 'upset' at the content of the email and did express their concerns back to SlamPR......
The Philofaxy community is very important to Filofax, however to ensure we make this session as productive as possible we think it’s best to limit the number of people attending. We would therefore like to invite five representatives to speak on behalf of the community at this meeting. We will ultimately leave it to you to decide the representatives but we ask that whoever attends expresses not only their own points but those of the community.
We would like to highlight that this meeting will be for Filofax to listen to your ideas and concerns and not to answer questions in relation to the company or its strategic direction.
The forum will be held at a central London location on the 19th November. Note 1
Over the next four weeks it would be useful if you could:
Please pass this email onto anyone in the community that is not on this mailing list. Unfortunately we do not have everyone’s direct contact details.
- Decide who will represent the community
- Collate and filter the communities thoughts and concerns
- Share the details of who will be attending with Dee at SLAM PR
We look forward to hearing from you.
Note 1:This date and time has since changed to the following week 26 November at 2pm at the Conduit Street Store.
Then come forward to today, I received a phone call from the Marketing Services Department of Filofax itself. It was like a breath of fresh air suddenly wafted in to the room! The frustration of the last 18 months of trying to make contact with the inner workings of Filofax melted away and it was like talking to a long lost friend again!
Well nearly an hour later on the phone, we had talked ourselves silly, but it has I think set the way forward from what was a low in our relationship with the company and I can only see it getting better, with us working together with Filofax with a positive attitude.
I discovered that we have quite a few fans in the company....who all got caught out by my French take over joke earlier this week... which made me chuckle!
So the climb to the summit isn't over.... but I think we have established a good footing at base camp.
So can you put your thinking caps on and come up with any ideas, thoughts, concerns you have with anything related to Filofax....
You can leave these in the comments of this post or. Email them to me at: philofaxy [AT] gmail (Dot) com
I will sort this feed back in to different categories so that it is given to the right people within Filofax present at the meeting.
I will be unearthing our 'wish list' from earlier in the year to include in our feedback for the Product Development Team.
David and I have agreed to attend on the 26th November, but would anyone else be interested in attending with us? Again please contact me by email if you are free on the day. The number of people is limited due to the size of the meeting room, but another couple of people should be able to join us.
Again thank you for your time and patience.