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10 March 2013

Filofax 2013 New Range Part 1

At last we get the first look at the first models to be officially released by Filofax UK in their 2013 range.

School is Cool
The New ‘Back to School’ from Filofax


From the outside, a new Filofax ‘Back to School’ file looks like a classic school notebook but open it up and you’ll find a whole load of useful stationery at your fingertips. There’s everything from a pack of 1-6 indices, a contacts section, plain, ruled and quadrille paper, to-do lists and even a frosted ruler. You can make it your own by adding a diary and any other stationery you need before writing your name on the cover! Slim and flexible ‘Back to School’ files are available in classic school-book pink and green. It’s never been more fun and fashionable to be old school!


Product details:

  • Material: External – matt finish cover with elasticated closure; Internal – cream faux suede lining
  • Colours available: green and red
Back to School Compact Files (Green, Pink) - £20


Doodle
Filofax inspires DIY Design with its new ‘Doodle'


Get creative with the new Doodle from Filofax and design and decorate its cover yourself – using your own doodles.  The Doodle comes with an extra piece of material to try out your design and a special Spiro drawing tool to help you get started.  Be warned though, you may never finish – there is something about the blank retro square pattern on the cover which means there’s always room for an extra heart, flower or butterfly…

As part of the ‘Filofax File’ concept, the Doodle comes loaded with lots of useful stationery while also making it easy to add a diary or any extra inserts you want.  Inside, you’ll find a starter pack of 1-6 indices, contacts, frosted ruler, plain, ruled and quadrille paper and to-do lists – perfect for keeping a creative mind on track!


Product details:
  • Material: External, Cover printed with retro quadrille pattern, Internal, Cream Faux Suede lining
  • Colours available: White
Doodle Compact Organisers - £22



A Passion for Peru
The vibrant new range from Filofax


The new Peru range from Filofax is the perfect example of this year’s colourful and vibrant Aztec and Mayan print trends. The striking colours and geometric design looks fun on one hand and extremely smart on the other – particularly when combined with black.

The unique clutch style wrap-around design, with a leather grain effect, adds to the Peru’s presence and originality. The Peru is also extremely practical – with a discreet magnetic closure which is adjustable to allow you to add more inserts and papers. The design is available in two sizes – Pocket (£27) and Personal (£30).


Product details:

  • Material:External – Leather grain effect with Peruvian style print Internal – Black smooth leather look
  • Colours available in the organisers: Multi coloured
Peru Pocket, £27  Peru Personal, £30



Raspberry Crush!
The NEW Raspberry Pennybridge Range from Filofax


The classic Pennybridge range, designed to combine the benefits of a traditional paper organiser with the latest technology is now available in a delicious Raspberry colour – and just in time for summer!

The grain pattern leather-look Pennybridge is available in three sizes; Pocket (£29), Compact (£35) and A5 (£59) and all three have a secure zip around closure to keep everything securely in place. The Pocket Pennybridge includes a purse/wallet, while the Compact Pennybridge also has a special smart phone section. The A5 Pennybridge is designed to carry an iPad as well as a slim Filofax organiser and also has a cut-away so you can use your iPad’s camera without taking it out of the case.

Pennybridge Compact (Raspberry)
£35


Pennybridge A5 iPad (Raspberry)
£59
Pennybridge Pocket (Raspberry)
£29


Product details:
  • Material: Grain pattern leather-look with colour matched lining and zipped closure
  • Colours available: Black, Red, Purple, Raspberry
  • Features: Ring mechanism size: 6 rings of 15mm, Left: 14 card pockets, zipped purse/wallet with full functionality, Right: one full depth pocket, elasticated pen loop, Exterior: Full length pocket



So what do you think about these three new models? I'm sure we will soon start to see lots of creative ideas on the covers of 'The Doodle'  Look out for more Filofax 2013 news here on Philofaxy in the coming weeks. 

73 comments:

  1. Very interesting how the starter pack now does not include a diary (in the first two (maybe 3) models) - keep the price down but lose part of the product.

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    1. I honestly like the idea of not adding a diary. Usually I end up buying a different one anyway and discard the one that came with the filofax.

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    2. I, too, love the idea of picking my own diary -I don't use W2P, so I have to buy a separate diary anyway.

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  2. When's the winning design of the cover design contest going to be released?

    The school notebook would look better in A5 as that's the real size of school exercise books.

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  3. I like the Back to school and Doodle! I think they're very fun and different and will appeal to younger people. The Peru is not my taste, but at least the design is not half as bad as the Ikat was.
    What about the aqua Malden I saw on Youtube? Will they release more models soon?

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  4. It's nice to see some innovation, even if the result doesn't necessarily appeal.

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  5. I really like the back to school (compact - hurrah!!!) and the Doodle is cool (it's just a shame I can't draw to save my life). Christopher who is very much in the black filofax camp (likes to admire my various filos, but only ever wants black for himself) saw them both and said "Ooh!!!" and likes them very much. Marcus obviously loves the idea of a Filofax that he can draw on the outside of as well as the inside :-)

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  6. Honestly, none of these tickle me at all. I prefer leather though, which is probably why. I suppose these are all very affordable and should appeal to someone. I'll stick with my Malden.

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  7. I like the school notebook idea. I'm glad it's a compact and I do feel tempted by the green.... I agree that A5 would be better but only if it were thin!

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  8. The Back to School one I love (given my addiction to notebooks). Do we have any indication of when these products will be available?

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  9. What do I think? I think 'aim low and achieve it''.

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    1. I wish these comments had a like button...

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  10. I love the Doodle - I would buy that. The Back to School notebook style is fun. However, we used to doodle all over the beige cover of our general notebook at school - it was the only schoolbook we were allowed to personalise! I love the wrap around shape of the Peru, but not sure I like the colours.

    It's good to see some entry level prices in the range. I'm glad they are not including a diary insert so that you can choose your own. I only hope FF bring out some inspiring colourful inserts in their range. A doodle insert 2 pages per day in Personal size please!

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  11. Oooh I love the Back to School one ... It would have been nice to have a blue colour though. When will these new filos be available? I want, no neeeeed!! (my friend will be reading this and shaking her head in dispair ...!)

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  12. Love the idea of the notebook and doodle, my daughter would love those, as for me I'm holding out for leather!!

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  13. I don't like any of these but they might appeal to younger buyers.

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  14. This is what we've been waiting for? I, for one, am a little disappointed. Not one of them is made of leather or any other "natural material". I can happily agree that the designs are quite different than the usual leather collections--but I can't help feeling that as cute as they are, they do not represent the Filofax upscale "cachè" that brought many of us to the brand in the first place. These new designs do not relect a look that I would want to take to an interview or business meeting.
    So I will admire the new collection pictured here--and wait for others patiently. Lol

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  15. A couple of things....

    This is the first of several press releases that we will see in the coming weeks. Philofaxy is privileged to get this information a week before any other media outlet. So please don't be disappointed by what you have seen so far... there are others coming up soon... 'something for everyone's tastes' !

    As far as availability is concerned, I will ask that question on Monday, but I think I'm right in thinking that they should be on the website within the next couple of weeks. Sorry for the uncertainty but things were changing right down to the close of play on Friday with last minute emails and things being sent to me!

    Unlike previous years when there have been new product announcements in say October/November, but then we don't see anything until March/April or later... by which time you have forgotten about it! This year they appear to have delayed the announcement so that there is a better flow of information and then the chance to buy soon after the publicity has been launched.

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    1. Oh...so there`s still hope :o)) I don`t like any of them :o/

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  16. Finally Filofax has a funky design in a resonable price range. I would purchase the peru in a heartbeat!

    Not to keen on the back to school concept - I'm sure if must be an english thing and remind people of their past. I think they should produce them in an a5 size.

    However it is nice to see some colour! I wonder if Australia will ever get these in stock...

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  17. I like the idea of the doodle, but seeing as I can't draw even a stick figure, I won't be buying it. I can see the appeal to the more artistic types, however. I might like the back to school binder if I were in school. While I like the raspberry color of the pennybridge, that binder is not for me. The Peru isn't for me either, but I tend to stick with leather and non-patterned items.

    I can see why they might be appealing to a younger crowd though. Much like the library business, they are your next generation of users. You have to get them while they're young in order to keep them coming back. However, in doing so, you can't ignore your other audiences, so it will be interesting to see what they have coming out for the traditional user.

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  18. Got agree, I am a little underwhelmed. I think they will appeal to younger customers, but it doesn't look like quality offerings to me.

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  19. The only thing I like about these is the colour raspberry. Looking forward to seeing the leather range, although whether I'll buy a new one I'm not so sure!

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  20. I love the back to school ones! The pink is headed right for my desk. And they're compact! *swoon*

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  21. I would have loved these if I was still at school! The first two sound great. Except I can't draw. Pennybridge is v interesting, with purse section and wallet section... Wish there was inside photos. And the Peru might not be to your taste but I'm sure there's some people that don't like maldens etc.. I think it's very promising and these all have a low pricepoint. More for youngsters and first timers.
    Hopefully these will bring lots of new people to the community!

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  22. I think these are all pretty attractive! And some are terrific. To me this seems like a step in a great new direction, good design doesn't to be expensive and inexpensive products can be visually stunning if done correctly.

    While the high end leathers are my preference (for the lovely way they age gracefully) there is a place for all prices, styles, and designs. Whatever brings people back to paper planning is a good thing in my view. And these looked like the biggest change I've seen in the line in a long time and it's welcome!
    Tracy

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  23. Nice to see some more innovation on the cheaper end of the scale! I'm not a great fan of the Peru, but maybe I'd need to see it in the flesh (my hubby thought it looked like an old-fashioned glasses case).
    Looking forward to the rest of the new range & I'm already telling myself I don't need an aqua Malden :)

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  24. OK - not my cup of tea at all - but some intersting ideas to bring younger people on board. Two of my nices have a FF - one early teans and the other one is 11, so I can see this sort of thing appealing to them. I'll wait to see what else is available before making any comment on the new range as a whole.

    Thanks for getting these to us early Steve.

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  25. I actually like the Peru design and colors! And this is coming from someone who hated the Ikat designs. I don't care for the school ones, but I appreciate they are trying something new. I do like the raspberry color of the Pennybridge.

    Looking forward to seeing what's next!

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  26. Sorry to be negative but the school exercise book is ill judged.

    No teacher, or responsible parent for that matter, would want to see their charges struggling with flatability. They'll be using one hand to write, with the other hand being used to hold it open.

    Students would be better served with a hardback version that opens completely flat, perhaps in card backed leathercloth to achieve a retro look.. And preferably priced, given the availabilty of disc bound equivalents for a fiver, at no more than ten quid.

    Great cover design, though.

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    Replies
    1. I see what you are saying but students already face this problem every lesson a textbook is used, they never lay flat - that's what your pencil case(paper weight) is for! I think they can adapt pretty easily.
      But like you say the other options sound nice

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  27. Reading between the lines I don't think the Back to School product is a ring binder.

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    1. I think I can see two "buttons" (I have no better world for it) on the Back to School´s spine in the picture. The Apex line has similar "buttons" and they hold the ring mechanism in place.

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    2. If it doesn't have rings - how do you add a diary? I think it's similar to the Domino but with a compact ring mechanism.

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    3. Yes, I could be totally wrong, but the wording is interesting. There's no reason a Flex-style diary couldn't be used. I hope I'm wrong. I want to see Filofax focus their efforts on ring-bound systems.

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    4. I mean, what is "the ‘Filofax File’ concept"?

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    5. My gut feeling is the same as Ray's.... :-(

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    6. Here's the "Back to School" already on Filofax Germany: http://www.filofax.de/store/organiserdetails.asp?sizeId=13&rangeId=213&dsizeId=13

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    7. Internal photos now added to the revised post above.

      Steve

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  28. As my daughter nicole will be starting secondary school this year I definitely will be buying things from the new range for her, She is already using my personal raspberry chameleon and loves it, the pink exercise book will look lovely next to it.. I hope they think about the iPad mini this year

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  29. Interesting filos. While not necessarilly for me, I don't hate them. I'm looking forward to sseing other new styles. However - SHOW US THE INSIDES - PLEASE!!!

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  30. Ladies: At least there is a chance to use your washi tape and stickers on the outside of your Filofax!

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  31. I love the first three! Pink isn't really my colour aha!
    Really like the idea of those 'exercise books'.

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  32. I really love the Peru, i would have to see it in the flesh though but the pocket looks lovely!

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  33. Not seen the one that 'everyone will love' yet. Still waiting.

    Still don't think you can get any better than a Malden though at this point.

    Susan

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  34. I'm really really really hoping for some aqua Maldens!

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    Replies
    1. Did you see the video yesterday 'hint' !

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    2. *heads off to find it....* Thanks!

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  35. Mixed feelings. Like the fun and frivolity of the 'school' and 'doodle'. I think there's a segment of population that will like that. Like the style of the Peru (wrap around magnetic closure) but not the pattern so much...maybe a few colorful solids would be nice. Since I've only been using Filofax for a year, I have a 'narrow' vision of what Filofax means to me (rich buttery leathers in black, tan, brown, etc.). I enjoy some of the 'trendy' colors like the bright blues, teals, etc. and some of the design options on the Malden, Adelphi, Deco etc. But to be honest, having just bought a Finsbury (which I previously thought would never appeal to me), I'm finding its my favorite. It reminds me more of the basic, simple, Filofax 'brand'. So I would love to see Filofax bring back one of their more popular vintage styles into the mix and would really love to see it in a rich, buttery English saddle tan or British tan which I love and maybe 3 other basic colors. (not pink or teal though; at least not for a vintage style binder).

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  36. Good for students if they can afford it.

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  37. Well, I for one like the Peru very much! Which the contrast color weren't black though, I would have gone for bright blue. But I'm not disgusted.
    The Doodle looks very nice, but being Compact size I won't buy it. Would have been lovely in A5!
    The raspberry Pennybridge, ehm, well. Don't we have plenty of raspberry already?
    And the aqua Malden: would need to see it in the flesh, but that fashionable light aqua shade seems like such an odd choice for the Malden model. A rich, dark green or a navy blue (like the Piccadilly) would be more suited to the Maldens vintage style.

    I'm curious if they will finally introduce a real slimline A5 of some kind ...!

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    1. You kind of nailed it for me about the aqua Malden. I love the Malden. And I love aqua. Somehow I'm not seeing the two together. Will have to wait and see. Like you, I 'see' the Malden in more vintage colors. Love the idea of a navy or deep green Malden!

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    2. Absolutely - I have to admit that I have no interest in the purple or aqua maldens despite being a hige fan of the model...the classic design and modern colours just don't hit it off for me.

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  38. Not too crazy about either one. Can't wait to see what else they have in store!

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  39. Sad that they've dropped the nice red pennybridge and now are offering in raspberry instead.

    The others look fine. I like this so far much MUCH more than the offerings for 2012.

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  40. I like the doodle one best if I had to choose but there's something about it that's not quite right. Looking forward to see what else they have coming up!

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  41. oh darn...I like 3 out of those 4. not good...specially if it comes straight to P&L and on sale! Argh!

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  42. Seems like German Filofax is a little bit ahead :o)

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    1. I checked the word Embargo, is the same in German... why they haven't honoured the embargo I don't know...

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  43. For a while I had been wondering if it would be better to wait for the new models before buying a Filo. No problem so far - I love my raspberry personal Metropol. The Doodle looks good (and affordable). In my case it would be doodled with Japanese lettering... The rest isn't really my cup of tea, but to each their own. Hope we'll get to see more soon!

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  44. Nothing at all here for the business user, so far as I can see.

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  45. Wow, no interior pockets on any of the first 3? I would have expected the Peru to have card and full length pockets. No interior pockets decreases its usefulness to me. *Sigh* My infatuation with the Peru may be over.

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    Replies
    1. I was a little disappointed to find it had no pockets in it either - but then surely could could stick some in like a Midori? But then that is entirely besides the point! I do however love the elasticated pen loop.
      I think the Peru is one i would definitely buy!

      Delete
    2. My thoughts exactly, Laurie. I am rather shocked that they didn't bother to include some card slots. My 10 year old is an avid Domino-user (for almost one year now) and the pockets and slots are one of the main reasons she finds it so appealing. If the target customer base are pupils/young peeps, Filofax missed the point here!
      No Doodle and Peru for me.
      There is also a new model on Filofax.de, called Saffiano. It looks cheap and plastic-ish and appears to be aimed at youngsters as well.
      Just a pity that the older generation (myself included) is the one where the spending budget sits ....

      Well, I'll just wait and see what else they've got up their sleeves then ....

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  46. I really like the school ones. More and more my filo is becoming just a place for me to hold information. I'm always looking for something to hold info in my kitchen (don't want to ruin nice leather, and don't like the fake leather look) so this one might works.

    Hoping, hoping, hoping that there are pretty green filos coming soon! My personal adelphi is getting a bit worn but I'm going to keep using it until the perfect green organizer comes around

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  47. I really like the school ones. More and more my filo is becoming just a place for me to hold information. I'm always looking for something to hold info in my kitchen (don't want to ruin nice leather, and don't like the fake leather look) so this one might works.

    Hoping, hoping, hoping that there are pretty green filos coming soon! My personal adelphi is getting a bit worn but I'm going to keep using it until the perfect green organizer comes around

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  48. I really hope that the school one and the doodle one will be available on the USA site. Two of my kids are really interested in them. I have to say I like them too. As an artist and a writer, some times I don't need pockets and extra 'fluff' I just need a binder in the size I like. Here's hoping.

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  49. Ho Hum, nothing of interest to me, I just don't really understand the marketing strategy on this, obviously they are looking at a younger demographic here, but certainly nothing to thrill me.

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    Replies
    1. Crofter

      That's because we don't like to 'make notes' and we don't care to 'be stylish'.

      I'm done with all this.......

      Delete
  50. Steve- do you have any idea if this launch or others, will be brought to the U.S. as well?

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  51. And Filofax.de now has the Fusion listed. I don't understand that one either: why did they ditch the Urban to bring back this Fusion-thingy?

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  52. oh my. Check out Pens and Leather - they are listing (with NO pictures) 9 new Filofaxes! New to me anyway. Blossom (August), Calipso (April), Charleston (July), Circuit (June), Fusion (April), Doodle (April), Saffiano (August), The Original (end May), and Patent (August). I am in BIG trouble - they also show a video of the Teal Green Malden. Oh dear ...

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