Thanks for the tip off from one of our readers.
An excellent article/interview in last weekends Sunday Times:
'Did the Blackberry kill off the Filofax? Not yet'
Some interesting snippets in the article about the sales and the balance between male and female buyers.
I loved this statement;
'Don Williams, chief executive of Pi Global, the branding consultancy, said: “The only difference between a designer handbag and a Filofax is straps. The joy of a Filofax lies in its ability to develop a strong emotional bond with its owner. It’s full of deeply personal ‘stuff’.'
I know several of you will agree with that!!
And I wonder what they are about to reveal later this month...