09 September 2024

Filofax 2024 Catalogue

It has been a while since we have been able to feature a new catalogue on Philofaxy. I came across this one on a site here in Europe. 

It's the global catalogue for Filofax most probably published late last year. 

You will find our full catalogue collection here.

The content of all these catalogue posts are the intellectual property of Filofax Group Ltd. They are reproduced on Philofaxy with their full permission for research and educational purposes only.

If you have any old Filofax catalogues that you would like to donate to our digital archive, please contact Steve: philofaxy at gmail dot com Thank you

Filofax 2024 Catalogue this is the full PDF (20 Mb) 

















































































































13 comments:

  1. I’m struggling to view the actual catalogue here Steve.

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  2. just checked the catalogue and there is a yellow, pocket sized finsbury with a top pocket. I checked on the UK filofax website and there is the same photo only for yellow pocket sized Finsbury. I checked the other colours and no such photo. The write up for all pocket finsbury colours is the same with no mention of this top entry pocket. Is the photo really what the yellow is or a mistaken shot of a prototype? If the yellow has this pocket do the other colours have it too?

    To me something is wrong here and I wonder if anyone knew.

    BTW I have an A5 finsbury which certainly does not have this full width, top entry pocket behind the rings and liner. I somehow doubt the pocket finsbury has one too.

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    Replies
    1. If you mean on p47 (p24 of the PDF), then it's a Mini; only five rings.

      But the Pocket Finsbury does have a zipped pocket, and a full-width back pocket; Mini & Pocket are popular as wallets. IIRC, the bigger Finchleys don't have these features.

      The descriptions in the catalogue are very poor; there's no mention of the zipped external pocket on the Lockwood, for instance. All about style, not function...

      Kevin

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    2. d'oh: I meant Finsbury, not Finchley...

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  3. thank you for the upload of the catalogue . unfortunately, it only confirms that Lockwood pocket was dropped from the lineup and it’s discontinued model. the rest is just very unimpressive collection of flowery plastic covers or poor quality leather organizers - even with names like Malden and Heritage. So the message is clear , if you want gentleman‘s good leather quality ring organizer, look elsewhere. I am now curious what will bite the dust next year. My pick would be Heritage or slim Lockwood personal.

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  4. That was a very interesting read. Thank you for going to all the trouble of posting it.

    I'm fascinated by how little information they give on pocket layouts for the various organizers. As they say in Social Media Land, "Tell me you don't know your target audience without telling me you don't know your target audience."

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    Replies
    1. Indeed; as noted above, the descriptions are terrible. I thought it might be a 'modern' thing, but I looked back at the 2013 catalogue, and the descriptions are worse...

      In thw 'good old days' the descriptions were more functional. Even the boxes had good descriptions: see this '93(?) era York that Steve posted about:

      https://philofaxy.blogspot.com/2015/02/filofax-york-glimpse-in-to-past-by-steve.html

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    2. So it is not just me that thinks that Filofax need to use a good proof reader for their promotional material an website? I'm not a fan of the website neither, I am not sure the search / filter function is that good and I seem to remember some awkward or clunky ways on it too. That is not even getting on to the missing or inconsistent information.

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    3. The other possibility is that we aren't Filofax's 'target audience'; we're just a bunch of organiser nerds, concerned with function. Maybe their target audience really is the fashion/style obsessed, who care nothing for function, and everything for style. Or, at least, maybe that's what they think their target audience is. Or maybe their PR department is. Or maybe they just don't understand who their target market really is. Or what their product is...

      Kevin.

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  5. Thank you for the effort of posting the catalogue. I wish Filofax would offer more diary inserts without the QR-code as I will not be using the app option. (Susanne)

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