Letts and Filofax launch personalised diary serviceBoth Letts and Filofax brands are to launch a website this month offering customers the ability to create a personalised Letts diary, or Filofax organiser diary refill, including the addition of personal dates and photographs. The site has been created in collaboration with Penwizard, the award winning personalised publishing experts.
The site, at www.personalisedproduct.com allows the user to create either a Letts spiral bound diary, calendar or notebook; or a Filofax organiser pocket, personal or A5 diary refill. Unique features include the ability to enter an unlimited number of personal dates; the addition of names in silver embossing; and a personalised store of your dates and photos, allowing re-use of your information in the future.
Both Claire Coughtrie, Marketing Manager at Letts and Sharon Golbey, Marketing Manager at Filofax commented “This is a very exciting launch for us, representing a move into a developing market sector by two trusted brands. The opportunity to provide a product on line which has been completely personalised by the individual consumer is a significant strategic marketing development for Letts and Filofax”.
The formats available include:
- slim and A5 diaries
- wall and desk calendars
- A5 and A6 notebooks
- pocket, personal and A5 Filofax diaries
Customers can select from a variety of cover designs, and then upload their own personal photographs to appear in the diary. The system offers a selection of standard diary dates (such as UK holidays) to be added to the diary, before the user then enters their own personal diary dates.
Prices start from just £4.99 for an A6 photo notebook. Now there’s no excuse for anyone to forget that important anniversary or birthday!
Remembering that Letts and Filofax are part of the same company, it was an interesting development. I've checked the Filofax UK site and I can't see any mention of this new product available on there.For further press information, visuals, or to arrange a Press Product trial please contact Claire Coughtrie on 0131 663 1971 or at firstname.lastname@example.org
However, clicking on to the site mentioned in the press release: www.personalisedproduct.com you will see a Filofax tab there. I guess a lot of us already personalise our 'fill' after our initial purchase and very few pages are discarded.
I'm note sure how popular this will be. May be give us your thoughts in the comments