28 January 2012

Filofax 2012 New Range - Part Two

Following on from part one. Here are the rest of the significant new additions to the range.

The next new addition is the Pennybridge, now this has been available in other markets before (Germany, Denmark etc) It comes in Pocket, Compact and A5 all are zipped in 'leather look' in black and purple. They range in prices of £29, £35 and £49. The A5 comes with an iPad pocket...


The Breast Cancer Campaign organiser, still in pink is now also available in Personal size as well as pocket.

Moving on to the Finsbury, as usual they have phased out colours and added new ones. This year we gain Blue and Yellow. The Finsbury will also be available in Compact size as well as Mini, Pocket, Personal, A5, A4 although the colour availability varies a little depending on the size of the Finsbury.


The Holborn will no longer be available in Zip format, but will be available in Compact format...and in Wine colour.

The Filofax Classic will be available in two new colours Sage and Lilac in Pocket and Compact sizes


The Osterley becomes available in Orange, bright and different!


And finally... the Purple Malden...











That's it for today... I will try and pick up on some of the other changes later. Once again thanks to Nina for her detailed report from Paperworld 2012

37 comments:

  1. Yay for the Breast Cancer Filofax to finally be available in personal size!

    And that purple (plum) Malden--need to start saving my pennies... ;)

    Thanks for posting!

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  2. Mmm. Not keen on the orange osterley, purple
    Malden looks nice though. :)

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  3. I was't fan of "the Malden" before. But the purple looks interesting. I would like to see it in person.

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  4. Loving the blue Finsbury and of course the purple Malden. The Classics are quite nice (but too bulky for me) and the Dominos are "ok" (not overly keen on the colours), but everything else is a bit . . . yucky . . . in my opinion! It's probably a good thing really. It will deter me from making any more Filofax purchases . . .

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  5. It is great to finally have a sneak peek! Do you know when are they going to be available in stores/websites?

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  6. I've just had a quick look at the inside of the pocket Pennybridge on another Filofax site. I quite like the look of that one. Purple too . . . fabulous!

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  8. Orange Osterley & Purple Malden... gorgeous!!! Now I know what I'll be requesting for my birthday :o) And the A5 with an iPad pocket - very good idea, but not sure I'd make use of it. Definitely one to think about though...

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  9. thank you steve! my blog's almost expliding... :D

    but to get that right - the osterley's picture is way too dark! it's more the RSS feed signs orange :)
    the malden's purple is almost exactly the picture's one and my contact on the fair told me that the A5 pennybridge is still "under construction" and was introduced to me as "pennybridge ipad holder"

    the one i hold in hands today, had no secretary pocket on the "non ipad side" but covered removable rings in a5, no secretary pocket, but 6 vertical creditcard-slots, an additional notepad-pocket plus another almost full sized pocket vertical.
    maybe we have to wait till march/april when they release it :)

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  10. wooooooooohhhhoooooooo!!!!!!!!!!! *And breathe...*

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  11. Oooooh, purple Malden or blue Finsbury......it's a tough choice! I'm saving for one of them!

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  12. I'd still love to see the Malden in a compact size. I'm loving that the classic will be available in compact, but if it's anything like the slimline and the personal (both of which I currently own), it won't lay flat without rigorous training, and even then it's not a guarantee...

    The purple Malden is lovely, but as I've moved on to the compact, I can't justify the purchase. That also allows me to save my pennies for additional compact binders.

    Thanks for the updates!

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  13. Aren’t those two new Classic colours similar to previous 'Cross' colours?

    See here.

    http://www.flickr.com/photos/54326224@N08/5554819255/

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  14. Oh dear - am I the only person who is positively underwhelmed? Looks like I'll be saving money this year ...

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  15. Oh and what would get me really excited would be some really nice new inserts - possibly similar to day-timer and franklin covey - but to fit ALL the filofax sizes (so in mini, pocket, personal, A5 and A4). Well a girl can dream can't she?

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  16. @ Alison - I'm in the same boat.

    I'm a Malden addict, and was seriously considering forking out the most money I would have ever spent on a new purple A5 Malden, but the purple honestly leaves me completely cold. Don't know what I was expecting, but it wasn't that.
    As for the rest - the collection seems a bit 'non-leather' heavy (and that, to me, is moving further away from the Filofax legend).

    Also, the new songbird-cage design looks like any number of trending journals you can buy for a fraction of the cost.

    At least I won't be breaking my resolution to not buy any more filos this year :)

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  17. So, despite our years of begging still no tabbed monthly inserts ....? Disappointing ....

    Love the purple Malden, but can't continue buying binders ...!

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  18. I'm somewhat impressed with their choices of colors and binder styles. Can I resist that sage Classic in compact (beautiful color)? or the Pennybridge zip compact in purple? I hope so. Still like to see a simple, durable, pliable and substantial full grain pebbled leather that feels like leather in all sizes.

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  19. I am planning Part 3 to this post which will cover things such as inserts and one of two other new binders. It will be posted during the week...

    Steve

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  20. @Alison; @Rabbit
    I am positively underwhelmed too. I can see that any binders bought by me this year will be from eBay and be the older ones that were beautiful, stylish and functional ond things I would be happy to be seen with as a professional woman. None of the new ones do anything for me.
    Sorry to all of you who are pleased with the collection!

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  21. LOVING the purple Malden.... doing a happy dance as I type (although I also love my grey pocket!). The iPad holder is some-thing I can't wait to see in the store.

    Steve - can't believe you are making us wait for the next post (and inserts too!). I am not feeling patient... give us a hint PLEASE!!!!

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  22. @kanalt: From Nina's blogpost I understand that the Malden will be released as Compact with zip!

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  23. The only binders I have been tempted by recently (if funds had allowed) were the Enigma (which is being discontinued) and the Osterley. Trouble is I don't like Orange (but like the plum) and it really winds me up that they use a brass closure on them, and steel coloured rings. Why of why didn't they put the gold coloured rings in them - it would have really worked well and looked very classy. I was very disappointed when I saw them in the flesh.

    Can't wait to hear the rest of the story Steve!

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  24. I like the Purple Malden and I want to buy it!

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  25. The Pennybridge is not available in Germany (as yet) - I bought mine when I was in Sweden.

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  26. I´m a bit torn between being exhausted and disappointed...
    The only really attractive newcomer ist the purple Malden.
    I guess that I will buy it - or I think I´m relly going to. (@Jana: ;-) )
    But the other alterations or new Designs are in my opinoin more or less disappointing.
    @Alison : I agree with you - I can´t understand why the Osterley hasn´t got the golden rings. :-(

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  27. I'm with Alison and others. There is nothing I really like. I bought Aston personal recently, but again, I got back to my old Stratford. I'm just not comfortable using new filo. I always get back to the old one. There are just small details I don't like, but you know, details make the difference. Anyway, I have Aston purple for sale on ebay, if anyone interested. Now I'm waiting for Deco Ruby, which I bought for bargain. Hopefully I won't be disappointed again.

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  29. I too am no impressed with these new colors. The only one I like and will probably buy is the purple Malden. You are right Alison - Filofax should concentrate more on the inserts instead of the organizers. Well we will see what Steve shows us next. Hurry up Steve!!!

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  30. This has really nothing to do with the new binders....well maybe it does. What is the difference in size between the compact and the persona?

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  31. I'm loving all the purple in the new binders, and I'm very glad to see more cheerful colors (blue, yellow, flowers) than the dull grays and browns of last year! But I agree, I can't afford to buy new binders all the time.

    Inserts, on the other hand, I do buy every year. And so many people are buying other brands instead of Filofax inserts, you'd think they'd be trying harder to get those customers back!

    Mywormy, the Compact size takes the same size pages as the Personal, but has smaller rings. It's usually about midway between Personal and Slimline.

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  32. @ Alison I feel the same way. None of these make me want to buy them. Mind you, the only thing I really wanted to see from Filofax this year was more colours in A5, colourful Today markers and nicer inserts. I'm quite disappointed with what I have seen so far, but yes, as you say, I might save some cash this year!

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  33. Thanks for more details!
    Quite like the look of the yellow Finsbury & of course the purple Malden. Compact purple Malden, (pretty) please??
    I know A4s aren't as popular, but some colour there would be nice.

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  34. Thanks for the preview! I'm interested in the yellow finsbury, but not crazy about the other colors. . . I hope this isn't the second year in a row where they don't come out with anything I'm excited about!

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  35. Thank you Laurie, then I think I would like a compact! I ordered the Osterley in Plum and it was beautiful, but when I opened the binder the whole snap fell off!

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  36. Yikes that is a manufacturing flaw for sure! I hope you'll send it back to Filofax. I've heard of someone else having an issue with an Osterly too.

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