- After Kodak, Can Old Brands Survive by Re-inventing Themselves? - More than just a logo << Philofaxy gets a link!
- The Malden Sage continues - Musings of a Caribbean Princess
- New Filos and plans for them - Bluebonnet reads
- Filofax Friday - Siena Setup - Cupcakes and Cadenzas
- A Clean Slate - The Zeitgeist of Zoe
- Download a perpetual calendar page maker for your Filofax- My Life All in One Place
- My funked up Domino - Rapunzel's World
- Filofax for the Future - Penfountain Blog
- Oh Cavendish - Bluebonnet Reads
- Contemplating a new Filofax set up - Bluebonnet Reads
- How to make dreams come true - Susannah Conway
- Filofax partners with Alice Temperley to launch new collection during LFW - Diary Daily
- Organise your projects - Day Timer Blog
- The Postman didn't have to ring twice - Filofax Fixation
- Filofax Monthly Planner - My Life All in One Place
- Paper World 2012 - Chaotic Perfectionist
- Filofax Do-over - Strickmuse
- Your blog post could appear here next week... Please email us if we missed you this week.
28 January 2012
Web Finds - 28 January 2012
Another busy week for me, but I still had time to dig out these posts for your enjoyment.
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as usual steve a lovely selection of posts, gotta beat reading dull facebook updates when i get time to myself x
ReplyDelete@Steve - That was a really interesting link! And 'passion' so true.
ReplyDelete@steve
ReplyDeleteplease add the paperworld news ;)
http://elfenfisch.blogspot.com/2012/01/paperworld-2012-filofax-neuheiten.html
I thought the first 'Kodak/brand' article interesting. From my perspective she just doesn't get Filofax at all and I found many of her comments odd. Also the idea of linking filofax and an app has already been done to great effect by Day-Timer so I am not sure if there is a market there.
ReplyDeleteIf she has got Filofax right and I have got it wrong, then I fear for the future of filofax/inserts and the whole planning brigade going forward.
Still it is all an interesting read as usual! Managed to deflect me from what I should be doing for a while!!
@Scoot.. spot on with your observation of the lifetime of the devices. Every time I tried to go 'digital', it was either of 1) the life of the device itself - none lasted more than 6 to 8 months 2) the non-standardness of the more sophisticated applications against the simple and feature crippled default applications of the devices that killed it. (Nothing to say about the taboo & inability of using one in a meeting to take notes).. and finally 3) battery life!
ReplyDeleteFilofax (or any paper based organisers) do NOT have any of those disadvantages and are actually a joy to use!
The best I had ever had in digital was a windows tablet pc (small but heavvy and lasted about 4 hours heavy writing use) but the writing feel was so bad when I came back to filofax / paper / fountain pen, I almost wept.. And I am not alone!
A little web find of my own here . . . just spotted this on eBay. All I can say is, WOW!!!
ReplyDeletehttp://www.ebay.co.uk/itm/SMART-POLISHED-WOOD-LEATHER-FILOFAX-NOTE-BOOK-RING-BINDER-/160723759031?pt=UK_Home_Garden_PensPencils_WritingEquipment_SM&hash=item256be1efb7
I too was disturbed by the Kodak/ branding article. It seems she has no knowledge or experience of the brand beyond very recently, and to someone just jumping into Filofax with no previous knowledge it would be easy to think they are only about fashion (since that is their current marketing strategy). I have complained before about Filofax's current marketing strategy of relying on fashion, which is fickle and I hope they have a backup strategy. The one thing I do agree with in this article is that relying on fashion as your main customer base seems unsustainable. But I think the author is very wrong when she says paper diaries are irrelevant today and have no future. I think the opposite. I think when people realize that they have no permanent record from their e-device they'll go back to paper for this. Also, a marketing strategy that both Filofax and Moleskine use is that we spend so much time each day looking at screens, it's nice (even soothing) to write things on paper instead. And personally, I rely on paper diaries because I can't tolerate the thing not switching on, suddenly losing my information, or running out of battery power on the go. I open my book, I write on the paper, and I know when I go to look at it next time it will be right there where I wrote it!
ReplyDeleteLaurie
ReplyDeleteI'm hoping to speak to the author of that article, she got in touch with me yesterday. We hope to link up via Skype sometime during the week.
Hopefully I will be able to enlighten her about our views on Filofax!
Steve