So after yesterday's first half of our journey back in time, we continue today with the second half of our journey.
Thank you for all your feed back on yesterday's post, I'm not sure if we have come to a definitive conclusion yet on the date of the catalogue, but for the point of discussion I will use '1937'.
So consider this for a moment, irrespective of the date of the catalogue. Compare the price of an organiser with the price of a punch. The punch is just about the most expensive thing in the catalogue at £2, yet a leather organiser is £1/7/6 or £1.375 for 1 inch rings. Now in today's money the punch from Filofax will cost you £27.75 which would make the organiser in today's money about £19.08
Even my Winchester back in 1985 cost more than £19.00, remember the organisers where sold empty during the period of the catalogue and during the 1980's.
So what has changed... The cost of making a punch back in '1937' must have been considerably higher than today, I suspect the parts although made on a machine where made by a skilled metal worker and assembled by hand. These days and looking at the way the Filofax punch is now made the parts are most probably made using automated machinery. So that might account for some of the changes in price.... there is of course that horrible word 'profit' I suspect the profit margins on today's organisers are higher than they were back in say '1937'
The catalogues in the 1980's were not that different to this one, higher prices of course! But they also listed all the forms and inserts, quite baffling some of them. I will cross check the list against the ones shown in 'Filofax Facts' although that book was published in 1988, it will be interesting to see the differences. But there has definitely been quite a decline in the number of different inserts available.
If more information comes to light about the history and date of the catalogue I will be sure to let you know.