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23 October 2010

Filofax integration

Here is an interesting article about how Filofax as a brand is using social media along with emails to market to their customers.  The article also mentions Filofax users' blogs and how the company values customers' input:

http://reputationonline.co.uk/2010/10/20/filofax-invests-in-integration-over-social-alone/

2 comments:

  1. 'Hard core Filofax Bloggers' that will be us then!

    ReplyDelete

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