You can be forgiven for the vision that came in to your head just now when you read the title of a Filofax dressed up in shorts and a running vest... no not quite.. Filofax is an official London 2012 merchandise company, this means they can manufacture and sell products with the London 2012 logo on them.
In the 2011 paper catalogue there are three new organisers, which have been designed with the 2012 games in mind. I've not actually seen any of these products myself yet, so the following information is based soley on the catalogue information.
So from left to right in the above picture we have firstly the 'Lime Burst' this model is available in Pink and Blue in both Pocket (£32) and Personal (£37) and to me it looks similar to say the Domino.
In the middle is the 'Sporting Icons' this is only available in black as show in the picture above. This model also comes in Pocket (£27) and Personal (£32) sizes. It looks like it has a large band closure with the London 2012 lettering on it.
And then on the right is the Union Flag organiser. This model comes in chocolate 'nappa' leather and it is priced at £90 for the Personal size.
All three according to the catalogue come with 'fun and informative sporting information, a unique diary, games facts and figures, maps, stickers and key London 2012 information'
I would have loved them to have produced a Union flag model in the traditional red white and blue... I suspect producing one that is durable is the main problem.
I'm not sure when these new models will go on sale, possibly within the next few months I will make some discrete enquiries.