FILOFAX Announce a New Design Collaboration With Alice Temperley

The web was buzzing yesterday following this announcement....

Exclusive Temperley London for Filofax “Your Life in Your Hands” Collection to arrive in 2012

Today, Temperley London’s innate fashion style joins forces with Filofax’s elegant form. The British heritage brand Filofax is proud to reveal a fitting partnership with the British renowned designer Alice Temperley, MBE heralding the forthcoming arrival of a unique and exquisite collection by Temperley London for Filofax, “Your Life in Your Hands”.

Famed for her timeless, feminine designs with beautiful prints and elegant lace detail, Alice Temperley brings her signature style from the catwalk to the palm of your hands.

The accomplished womenswear designer has partnered with Filofax to create two stunning limited edition organisers to be launched during London Fashion Week A/W 2012.

With a self-confessed magpie like approach to finding inspiration for her fashion designs, including a penchant for collecting memories, notes, photos and sketches, as well as keeping a hectic schedule organised, Alice Temperley finds the perfect companion in Filofax; another British icon that puts originality, creativity and achievement at the heart and enables the creation of a unique and personal record.

The new Temperley London for Filofax Collection is designed to provide a private space for originality and creativity, in a timeless accessory to treasure. Each individual Filofax will be handmade from the finest premium leathers and fabrics, bringing to life two original and distinctive designs, making them a must-have fashion accessory for the upcoming season.

Alice Temperley recently marked her tenth anniversary in fashion by launching a new coffee table book, True British - where Alice Temperley tells her story over the last ten years. Eclectic, rich in content and personal, Alice delved into her archives including her old Filofax to collate the material. Alice was inspired by this journey to create a new bespoke Filofax, with a distinctive tailored design inside and out, which others can use to capture the defining moments and hand written detail of their own lives.

Alice Temperley says, “I was inspired to create a beautiful functional organiser that could be used and treasured daily, year after year. Over the years, I have always kept them to keep sketches, notes, scribbles, pictures, recipes, and personal notes in. As you have them on you throughout your working days I wanted to have something bespoke and luxurious.”

Filofax, the original word in paper-based organisers, marks a fashion focused step with this creative partnership. Recently seen on the laps of leading fashionistas at London Fashion Week this season, Filofax is enjoying a timely renaissance in the hectic digital age, as self-fulfilled creative individuals hark back to the privacy, importance and simple pleasure of making handwritten notes. The “Your Life in Your Hands” Collection brings forth a unique and desirable fashion accessory that can be used to capture the minutiae and inspirations of daily life.

Gordon Presly, CEO of the Filofax Group, comments, “Our collaboration with Temperley London for Filofax was a natural development given Alice has a real passion for Filofax and importantly shares many of the qualities of our customers, as a creative individual, successful business woman and mother with a busy and fulfilled personal and work life. We were intrigued to give Alice full rein to create a bespoke collection that would give birth to her vision of the perfect Filofax for others to use when juggling busy lives, yet with a desire to look stylish. We take a long term view to our partnership with Temperley London as part of a wider fashion focused strategy, positioning Filofax as the ultimate lifestyle accessory for creative and self-fulfilled individuals.”

We can't wait to see the finished products! Will you be buying? Let us know in the comments section below…